View by Component
Physics , Physics 2D , Audio , UI , Tilemap , Cinemachine , Timeline , Network , Animation , Animator , Sprites , Scripting , Tips , Colliders , 2D Colliders , Rigidbody , Rigidbody 2D , Interaction , Editor , Game Mechanics , In-App Purchase , Material , General , Prefab , ProGrids , Light , Rendering , Ads , Scriptable Objects , Events , Level Design , Making Of , Assets , Procedural , ProBuilder , Particles , Machine Learning , News & Announcements , Conference , Enemy & NPC , PlayerPrefs , Post Processing , Interview , Shader , VFX , TextMeshPro , InputSystem , XR
Thousand Ant Podcast: Indie game marketing strategy with Chris Zukowski
Uploaded by Thousand AntShare: Twitter Facebook
In this episode of the Thousand Ant podcast Matt Mirrorfish talks indie game marketing strategy and game marketing tips with Chris Zukowski. Chris specializes in how to market your game and he and Matt Mirrorfish discuss how steam works, picking the right game genre and indie games marketing in general.
Links:
How to market a game website: https://howtomarketagame.com/
How to make a steam page: http://howtomakeasteampage.com/
Empathizing with Steam: How People Shop for Your Game:
https://www.youtube.com/watch?v=UJiv14uPOac&ab_channel=GDC
The orbit model: https://orbit.love/solutions/for-devrels
00:00-00:54 - Intro
00:54 - The Market Niche of Indie Games
03:58 - The Consumer User Experiment
06:14 - The Psychology of Consumers
07:59 - The Critical Value of a Steam Page
10:39 - The Idea of a Good Game
16:19 - How to Market a Game
22:23 - The Role of Media in Game Marketing
28:38 - Player Retention
30:51 - Generational Factors in the Game Industry
36:13 - When To Make a STEAM Page
41:43 - Advertising Games
44:46 - Pros and Cons of Discord
53:32 - Learning from the Success of Giant Game Companies
57:14 - How the Marketing Funnel Works
01:01:57 - Generating Revenue
01:04:04 - Teaching as a Medium for Learning
01:05:09 - Write a Blog of Your Game
01:08:24 - Learning from Other's Setbacks
---
Learn Unity and game development with experienced indie game developers. Subscribe for tutorials, devlogs, and gamedev advice uploaded weekly.
Visit us on Discord, ask questions and share your work: https://discord.gg/AGHZvCf
Follow us on Twitter: https://twitter.com/thousandant
Visit our website: http://thousandant.com
Links:
How to market a game website: https://howtomarketagame.com/
How to make a steam page: http://howtomakeasteampage.com/
Empathizing with Steam: How People Shop for Your Game:
https://www.youtube.com/watch?v=UJiv14uPOac&ab_channel=GDC
The orbit model: https://orbit.love/solutions/for-devrels
00:00-00:54 - Intro
00:54 - The Market Niche of Indie Games
03:58 - The Consumer User Experiment
06:14 - The Psychology of Consumers
07:59 - The Critical Value of a Steam Page
10:39 - The Idea of a Good Game
16:19 - How to Market a Game
22:23 - The Role of Media in Game Marketing
28:38 - Player Retention
30:51 - Generational Factors in the Game Industry
36:13 - When To Make a STEAM Page
41:43 - Advertising Games
44:46 - Pros and Cons of Discord
53:32 - Learning from the Success of Giant Game Companies
57:14 - How the Marketing Funnel Works
01:01:57 - Generating Revenue
01:04:04 - Teaching as a Medium for Learning
01:05:09 - Write a Blog of Your Game
01:08:24 - Learning from Other's Setbacks
---
Learn Unity and game development with experienced indie game developers. Subscribe for tutorials, devlogs, and gamedev advice uploaded weekly.
Visit us on Discord, ask questions and share your work: https://discord.gg/AGHZvCf
Follow us on Twitter: https://twitter.com/thousandant
Visit our website: http://thousandant.com
